Back in the 1970’s when transportation was crucial problem especially in rural areas; one company became pioneer by inventing the ‘Chhakada’ – an iconic vehicle that became way of life for the people of Saurashtra. The passion didn’t end with success of ‘Chhakada’. The group’s main focus was now to engineer similar product for semi-urban and urban markets. Soon ‘Shakti’ was introduced and was proven to be runaway success and other cargo & passenger commercial 3 Wheeler were also introduced under the brand name of ‘Shakti’. ATUL has than introduced new models with brand names ‘Gem’ & ‘Gemini’ in passenger & cargo segments.