The all New BSA Treat 14T from TI Cycles. TI Cycles was established by the Murugappa Group in collaboration with Tube Investments (UK) in 1949. Best known for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has a series of firsts to its credit – the first MTB, the first geared bike, the first Shox model, the first girls’ bike, the first kids’ bike, the first light roadster and the first carbon frame bike. The first Hercules bicycle was rolled out in 1951 and four more brands were added to the portfolio – Phillips in 1959, BSA in 1964, Montra in 2011 and Mach City in 2015. With over six decades of experience in offering consumers a range of bicycles and fitness equipment, TI Cycles has constantly come up with new trends to suit evolving consumer needs. Today, the BSA Hercules Exclusive Stores format serves as a role model for other bicycle outlets in the country. The Track & Trail stores offer an international range of bikes for the serious cyclist and serve as a testament to the company’s consumer-focused approach. Another pioneering move made by the company was the introduction of the brand Montra. Specifically aimed at the professional cyclist, a range of faster, lighter, and stronger bikes of international standards was manufactured for the first time in India.