Royal Enfield today announced the roll-out of a first-of-its-kind motorcycle personalization service – Royal Enfield Make-It-Yours (MiY). RE customers can now personalize and accessorize their motorcycles at the time of purchase. Enabled via an all-new app-based 3D configurator, MiY will allow consumers access to thousands of possible combinations in personalization options with a choice of colorways, trims, and graphics, as well as genuine motorcycle accessories at the time of motorcycle booking.
In the initial phase, MiY with the 3D configurator will be rolled on the Royal Enfield app which is available on online app stores and the automaker’s website. The MiY suite will be rolled out for the entire Royal Enfield portfolio in a phased manner.
Once customers place the booking via the app, they will also be able to track the delivery timeline of their motorcycle. Royal Enfield MiY 3D configurator solution is currently available for Royal Enfield Interceptor 650 and Continental GT 650.
“With MiY, customers will have a ‘little bit of them’ built into the motorcycle, and depending on the level of personalization, motorcycles will be custom-made as per consumer specifications, within 24 to 48 hours, at our manufacturing plant in Chennai. We will be rolling out MiY for all our motorcycles, across all our stores in the country in a phased manner. All new motorcycle models from Royal Enfield, from here on, will come with the MiY feature,” said Vinod K. Dasari, CEO, Royal Enfield.
