At a time when the auto industry is going through a tough phase, the country’s largest two-wheeler manufacturer, Hero MotoCorp, has started the delivery of its scooters and motorcycle at the customers’ doorstep. This is being done at a very nominal charge of ₹349 only
The company has started this facility through an e-commerce portal — HGPmart , and the service is currently available in three cities — Mumbai, Bengaluru and Noida. The portal currently sells the genuine parts of motorcycle and two wheelers. The company plans to expand this facility to 25 cities over the next few months in a phased manner, it said in a statement on Monday.
Hero MotoCorp has developed a simple procedure under which the entire process from booking to delivery is completed in three easy steps, the company said adding that customers need to pay a nominal fee of ₹349 to avail of the service. A representative from the dealership will then collect the required paperwork from the customer’s given address, home or office. After this, the customer will receive his/her two-wheeler once all the payments and RTO registration are complete. “We have been the first-mover in the e-commerce space and we are continuing this trend by commencing this new service. The motorcycle or scooter can be delivered at any address of your choice, not just at your home,” Sanjay Bhan, Head of Sales, Aftersales & Parts Business, Hero MotoCorp, said.
“Our new initiative will raise the bar for customer experience in the two-wheeler category. As the youth of today increasingly looks for value-added services in every purchase that they make, brands have to step-up their strategic thinking to stay ahead of the curve in a rapidly evolving market environment,” Bhan added.
The company sold 5,35,810 units of two-wheelers in July, down 21 per cent as compared with 6,79,862 units in the same month last year.